Too Cool For School

Too Cool For School

Too cool for school. Yes that’s what I like to call Influencer Marketing. Influencer Marketing may be new to you but it’s not a new tactic in the world of marketing. Really advertisers have been using celebrities, sports stars or people of influence to sell...
Moving Beyond Pivoting Digital Marketing for 2022?

Moving Beyond Pivoting Digital Marketing for 2022?

If the COVID-19 pandemic taught us anything is that it small businesses fought as hard as they could to stay afloat and adapt to a quickly changing landscape. Now while the word pivot got old pretty fast, whatever term you want to use to describe a businesses need to...
Hyperlocal Growth for Small Business

Hyperlocal Growth for Small Business

As mentioned in a previous post on marketing, we know how challenging for small businesses to do it successfully. There are literally a million things one can focus in order to help grow your business by attracting more customers and improving your bottom line. One...
To Market Or Not To Market

To Market Or Not To Market

If you are online regularly like I am and you wonder how to start writing a post about marketing you head over to Google and search the word marketing. I got about 25,270,000,000 results (0.72 seconds) from Google when I did a search. Wow right? Now imagine...