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Moving Beyond Pivoting Digital Marketing for 2022?

If the COVID-19 pandemic taught us anything is that it small businesses fought as hard as they could to stay afloat and adapt to a quickly changing landscape.

Now while the word pivot got old pretty fast, whatever term you want to use to describe a businesses need to stay alive one thing that will never be absent is the use of marketing tactics that help you connect with your target market.

Hyperlocal Marketing Returns

I’ve alluded to this in a previous post and in a recent piece in Forbes that I read the use of location based marketing can help drive customers to physical retail or store locations.

I would even go further to say that a business who uses Google My Business or has an online presence that is effectively marketed could also take advantage of the using the near me function in google.

The idea being that people will often use near me when looking for literally any service such as restaurants and grocery stores.

The Forbes article makes a great point thought that the search engine algorithm will often continue to bombard people who may have found you using near me searches with advertising that is similar to the one used in your business.

Content Promotion

Content promotion make seem like an obvious one but it really isn’t that obvious if you use social media and see how many small businesses are promoting what they do.

Take a quick surf on Facebook and see the ads that come up. Many business aren’t optimizing their ads to make things easy for buyers to get straight to the heart of their website or right to a purchase. That’s another blog post for another day.

Now sure that is a bit of a digression from content promotion itself because we know that for small businesses, having a business profile on Facebook, Instagram can help with driving traffic back to your website and to encourage potential customers to learn more about you and what you do.

That being said a social media profile like an Instagram is not a substitute for a website and a well designed one at that.

Social Media is great for promoting content and for attracting new customers and keep the attention of old ones who may return to buy again.

Coffee Roundup Summer 2022

Coffee Roundup Summer 2022

The Summer of 2022 was a great one for us drinking coffee and trying some new brewing methods like the Chemex.

Santa Claus Cheer with The Bad Tattoo Christmas Pack

Santa Claus Cheer with The Bad Tattoo Christmas Pack

Christmas 2021 has passed and prior to the start of December I ordered a Bad Tattoo Brewing Christmas Advent Calendar which arrived at the beginning of the month. It contained 24 beers, one four each day of December up to Christmas Day. I liked a lot of these beers...

Coffee Roundup Fall 2021

Coffee Roundup Fall 2021

As we move into the fall of 2021 and the weather gets cooler and cooler, there is nothing better than warming up with a great cup of coffee. We've put together another Coffee Review that should help you make some choices that suit your tastes and needs. Ethiopia...

Too Cool For School

Too Cool For School

Influencer Marketing may be new to you but it’s not a new tactic in the world of marketing. Really advertisers have been using celebrities, sports stars or people of influence to sell products since the beginning of time for lack of a better term.

Hyperlocal Growth for Small Business

Hyperlocal Growth for Small Business

As mentioned in a previous post on marketing, we know how challenging for small businesses to do it successfully. There are literally a million things one can focus in order to help grow your business by attracting more customers and improving your bottom line. One...