In part one of our Crafting Compelling Blog Content Series, we laid the foundations for creating excellent blog content. The additional tips below will help boost your blog posts and get traffic from potential clients interested in your content.
7. Provide Value
Providing value in your content to your clients goes without saying, but if you are new to creating content, you may need to be made aware of how important this is. It would help if you focused on delivering actionable advice, tips, and insights. Practical steps such as buying a book on Blogging for Dummies, taking a course on learning how to set up a WordPress blog, or reaching out to a blogger already earning money from their content are all great steps to take.
How-to guides and other real-life examples your readers can implement are handy. We have a Content Style Guide as an example that you can use to demonstrate a how-to guide and also how to get started with blogging.
8. Use Visuals
Using high-quality images, infographics, and videos to make your content more engaging in the age of TikTok reels and Instagram is also crucial to crafting compelling blog content. Visuals can break up text and make your blog posts appealing.
9. Structure Your Content
As challenging as it is to craft compelling blog content, you also need to be aware of how to structure it to be easily readable. Paragraphs, bullet points, and subheadings can improve readability. In this post, you will see how we have broken down the different topics this way to create structured content.
Readers of your posts or content online scan and absorb content in a way that is not what you might think. This book, You Should Test That, was written by Chris Goward. It demonstrates how people read your content and how you can structure content to match their reading patterns.
These are known as heatmaps. They show which parts of your blog post visitors interact with the most, helping you optimize the layout for better engagement.
10. Optimization and Promotion 
SEO isn’t just another three-letter tech acronym. It stands for Search Engine Optimization and is crucial to crafting compelling content online. Optimizing for SEO is a must to attract attention to your content.
Including relevant keywords, we have crafted compelling blog content as a keyword for this post, in your headings, subheadings, and throughout the content, to help your content rank in search engines like Google.
To provide additional value and context, link internally to relevant content within your website and other websites. External links are the foundation of the internet and are a vital part of SEO and creating great content.
11. Promote on Social Media
Like SEO, social media marketing is vital to getting your content out there. Share your blog posts on channels where your target audience is active, such as Instagram, Pinterest, and Facebook. Part one of our blog post series highlighted the importance of market research to find where your audience is.
You should also engage with your audience by responding to comments left on your content and encouraging other accounts to follow and share your content.
12. Monitor Performance
Using analytics tools to track the performance of your blog posts without knowing precisely what to choose will likely leave you more confused than when you started.
Google Analytics is a tool for tracking and monitoring activity. Its results are called metrics. You can use metrics like page views, time on page, bounce rate, and social shares to understand what content resonates with your audience and why.
Digging into those metrics in greater depth to understand your success with the content you are producing means that you will need to hire a marketing or SEO strategist to help you do that.
13. Update and Repurpose Content
A crucial part of crafting compelling content is being able to repurpose it from a format like a blog post into other formats. This includes social media posts, infographics, and a video script.
You should also create new content regularly and have a strategy for doing so. Consistently creating content will keep your target audience coming back for more. Decide on a schedule, whether it is once a week for a blog post, and commit to that.
About Abel Marketing
Abel Marketing has a practical and easy-to-follow style guide for business owners who are accountants/bookkeepers and professionals transitioning to becoming business strategists. This guide will equip you with the necessary skills and knowledge to market your business effectively.
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